The Wilder wordmark over a misty evergreen forest

 

Following the December 2024 acquisition of Elevate Apartments in Bellingham, WA, we're excited to announce our plans for rebranding and building upgrades to enhance the experience for current and future residents. 

When we discovered this student housing community, we were drawn to its prime location, generous amenities, and the potential to create an exceptional living environment, designed for the needs and preferences of the resident base. 

Today, we're finalizing plans to bring The Wilder to life in in the form of a light amenities renovation with the goal of creating a vibrant and welcoming community for all. 

The Wilder brand is inspired by the curious, connected, and adventurous spirit of the Bellingham student community.

Slideshow Items

  • The Wilder Brand Story Modules 07a
  • The Wilder Brand Story Modules 01a
  • The Wilder Brand Story Modules 09 B
  • The Wilder Brand Story Modules 08 B

Bellingham's Field Guide

The Wilder's color palette and expansive visual asset toolkit are influenced by the locale's flora and fauna.

Slideshow items

  • Brand Palette 2x 100
  • Sound 100
  • Forest 100
  • Cloud 100
  • Moss 100
  • Redwood 100
  • Earth 100
Friends Sharing a Meal 3

The Wilder brand will inform coming renovations.

This new identity will be brought to life throughout the property, including thoughtful updates to its physical spaces. Renovations will refresh key amenity areas with modern finishes, updated furnishings, and other improvements designed to enrich the resident experience and inspire connection.