The Lark

Rebrand + Renovation | San Mateo, CA

San Mateo, CA is home to 100,000+ residents, including many of the area’s tech, biotech, and healthcare professionals. Located in between San Francisco and San Jose, it's a popular option for commuters and is close to the Bay Area’s premier outdoor activities, cultural experiences, and entertainment.

When we discovered Park20 Apartments, the property’s character and physical environment were a mismatch for its resident base—a group that enjoys community connection, nature, and a serene environment to unwind in after a long day.

We recognized the potential to deliver on the market’s need for an urban sanctuary and enlisted branding partners, Paper Laundry, and architecture/design partners, B2 Design Co., to reimagine our brand identity and common areas.

From Park20 to The Lark

Replacing Park20, The Lark symbolizes soft light and tranquility in an already vibrant community. Inspired by the Swedish idea of lagom, the ethos of “just right," the brand's core attributes are drawn from organic elements found in nature and applied through a lens of minimalism. Browse the gallery below to see The Lark come to life.

Renovation: Before & After

We partnered with B2 Design Co. to bring The Lark to life in the community's amenity areas. Using the newly established brand character to guide our design approach, we revitalized these spaces to meet the needs and interests of our core audience, including an upgraded building exterior, lobby, leasing office, corridors, cafe, club, pool & spa, game lounge, two upper-level outdoor lounges, and gym. We also incorporated a new yoga studio and a lush community garden. See the transformation in the gallery below.